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What is 'Domain Age' and why is it important? πŸ€”
What is 'Domain Age' and why is it important? πŸ€”
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Written by Michael Burton
Updated over a week ago

What is 'Domain Age' and Why is It Important?
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Domain age refers to the length of time since a domain was first registered and began to be actively used, especially for activities like sending emails or hosting a website. This factor plays a significant role in how email spam filters and search engines assess the legitimacy and credibility of a domain.
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Importance in Email Deliverability:

  • Trust Factor: Older domains are often seen as more trustworthy because they have an established history. Spam filters are more likely to flag emails from newer domains as potential spam.

  • Reputation Building: Over time, a domain can build a reputation based on its email sending practices. A longer history provides more data for email service providers to assess this reputation.
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Impact on Search Engine Rankings:

  • Credibility with Search Engines: In addition to email deliverability, domain age is considered by search engines. Older domains might be seen as more credible, potentially influencing search rankings.
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Tips for New Domains:

  • Building Reputation: For newer domains, focus on establishing a good sending reputation by adhering to best email practices and gradually increasing email volume.

  • Quality Content: Ensure your website associated with the domain has high-quality, relevant content to build credibility.
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Limitations of Domain Age:

It's important to understand that domain age is just one factor among many. A domain's age alone cannot compensate for poor email practices or low-quality website content.
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By understanding and leveraging the concept of domain age, you can improve both your email deliverability and your website's standing in search engine results. However, remember to complement this with strong email practices and quality website content for the best outcomes.
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