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I am already sending cold emails, why should I warm-up my inbox?
I am already sending cold emails, why should I warm-up my inbox?
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Written by Michael Burton
Updated over a week ago

Using an email warm-up tool is beneficial even for email accounts that are not brand new and are already being used for sending cold emails. Here's why:

  1. Maintaining Sender Reputation: Email service providers continuously monitor email sending behaviour. If there's any sudden change in your email volume or patterns, it might raise red flags. Regularly using a warm-up tool helps maintain a consistent sending pattern, reinforcing your reputation as a legitimate sender.
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  2. Adapting to Algorithm Changes: Email providers like Gmail, Yahoo, or Outlook frequently update their algorithms to filter out spam. Consistent use of a warm-up tool ensures your email practices remain aligned with these evolving algorithms, reducing the risk of your emails being marked as spam.
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  3. Enhancing Engagement Metrics: Email warm-up simulates engagements like opens, replies, and marking emails as important. Such interactions can positively influence how email providers perceive your emails, leading to better inbox placement.
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  4. Increased Open Rates: When your emails consistently land in the primary inbox (not the spam or promotions folder), it naturally leads to higher visibility and, consequently, higher open rates. People are more likely to open emails that appear directly in their primary inbox.
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  5. Avoiding Blacklists and Spam Traps: Regular warm-up activities can help in avoiding spam traps and prevent your email address from being blacklisted. Being blacklisted can significantly drop your email deliverability and open rates.
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  6. Coping with Fluctuating Email Volumes: Even if your email sending volume fluctuates (like during a marketing campaign), a warm-up tool can help smooth out these fluctuations and keep your sender reputation intact.
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In summary, continuing to use an email warm-up tool even after your account is established and actively used for cold emailing can significantly contribute to maintaining a good sender reputation, aligning with email provider algorithms, avoiding spam filters, and consequently increasing the open rates of your emails. It's a proactive measure to ensure your email outreach remains effective and your messages reach your intended audience.

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