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How long should you warm-up your cold email inbox for? 🔥
How long should you warm-up your cold email inbox for? 🔥
Written by Michael Burton
Updated over a week ago

How Long Should You Warm-Up Your Cold Email Inbox For?

The warm-up process for your new inbox is a crucial step in ensuring your emails reach their intended recipients effectively. But how long should this process last? The answer varies, depending on several key factors, such as the volume of your email campaigns, the reputation of your domain, and the sensitivity of the email servers you're interacting with.

Initial Warm-Up Period

We recommend dedicating at least 2-4 weeks to warm-up before launching significant email campaigns from a new domain. Here’s a simple breakdown:

  • Week 1: Start by sending a small number of emails, gradually increasing each day. For example, send 5 emails on day 1, and add 2-4 more emails daily.

  • Week 2-4: Continue increasing the number of emails sent each day.

Continuous Warm-Up: The Key to Sustained Success

Warming up your email inbox isn’t just a one-time task. We recommend running Revli daily for as long as you're actively sending cold emails. Continuous warm-up is essential for:

  • Adapting to Algorithm Changes: Email providers frequently update their algorithms. Regular warm-up activities keep your email practices in tune with these updates.

  • Maintaining a Consistent Sending Pattern: This helps avoid sudden spikes in email volume, which can trigger spam filters.

  • Balancing Negative Reactions: If your emails are archived without being opened or marked as spam, ongoing warm-up efforts help counteract these negative impacts.

The Benefits of Warm-Up

Why does this matter? Warming up your inbox helps to build and maintain a reputable sender status. It’s like earning trust; the more consistent and responsible your email activity, the more email servers recognize you as a legitimate sender. This leads to better email deliverability and open rates.

Addressing Technical Aspects

During the warm-up period, don't forget to adjust your SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) settings. Proper configuration of these technical elements ensures your emails are authenticated and less likely to be marked as spam. (Learn more)

Personalization and Segmentation

Remember, the warm-up strategy should align with your audience and email content. Segmenting your audience and personalizing emails based on these segments can significantly improve your inbox reputation.

FAQ Section

Q: Can I speed up the warm-up process if I have an urgent campaign? A: Rushing the warm-up process can be risky. It's better to stick to a gradual increase to avoid spam filters.

Q: How do I know if my warm-up is working? A: Monitor your email deliverability and open rates. If you see a steady increase without a high rate of bounces or spam markings, it’s working.

Conclusion In essence, warming up your email inbox is an ongoing process that requires patience and consistency. By adhering to a structured warm-up schedule and continuing the process as part of your regular emailing routine, you'll establish a strong foundation for your email campaigns, leading to better deliverability and engagement.

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